Best Of Beijing 2008

Another good tip for SEO is actually the types of text you can use in a webpage. There are several different types of text which search engines see as more important types of text than others.

1) H1 - H1 text in my eyes is the most important type of text to use if possible. Search engines see H1 text as very important text, and it is a really good idea to get all your keywords into this particular format.

2) Bold Text - Search engine will also give a certain type amount of ranking power to bold text compared to standard non-bold text. It can be useful to use bold text occasionally if it looks ok on your page. I would not be too concerned about bold as long as you can get your keywords into the H1 text.

3) Strong text - This can be used for highlighting text instead of using the older bold tag. You can use the strong tag to highlight the words 2 or 3 times throughout the page.

4) Links - If you use links to inner pages, try using your keywords to do this - this will give the pages you are linking to extra power for the search terms you are using. For example using ‘text format for SEO’ linking to a page which has search terms for this phrase will benefit the page for that search term.

So these are just a few ways in how using different types of text can help you when you are optimising a web page for keywords. The most important type of text for search engines is the H1 text - try and get this text as close to the top left hand side of the page as possible as search engines read from the top left.

Website Promotion
SEO Company Manchester

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